A collaborative effort between Tom Aschauer, CD, Hirons & Company and Rick Thompson, Richmarc, produced a successful :60 for DeKalb Memorial Hospital. As the creative development progressed it was clear that exteriors and lifestyle scenes were going to be critical to the storyline.  With Fall rapidly coming to an end and the leaves about gone from their trees, we were running out of time.

Tom and Rick discussed the practicality of moving ahead with location and lifestyle photography before the project got the green light. "It was the only way to ensure we'd have the footage necessary for the commercial to be successful. In hindsight, had we waited to shoot the exteriors until principal photography was booked, we'd have been shooting those exteriors in mid December and snow was on the ground. As it happened, we caught Auburn and the surrounding area on a gorgeous Indiana Fall day, rich with fall colors, people enjoying a farmer's market on the square, harvesting crops and much more."  According to Tom Aschauer, “The gods were really on our side with this one. We’d be looking for a beautiful farm setting and we’d turn the corner and shazam, there’d be a farmer in his combine working in a beautiful field of corn. And just when we thought we had everything covered, Rick goes out and finds something else to shoot.”  In December the remainder of the photography was shot and included reality shooting inside the hospital of procedures, doctors interacting with patients, interviews with the medical staff, facilities and technology. This spot began as a :30 but the amount of terrific content and images convinced Tom and his crew at Hirons to pitch the client on making a :60. "Yes" was the response and DeKalb Memorial Hospital launched their brand new :60 during one of the Colts NFL playoff games.